We are TAG


TAG is a full-service web design and development agency based in Cambridge. We create fully integrated digital solutions that really work to drive traffic, generate business and increase revenue.

From creative front-end design to bespoke CMS systems, database development, e-Commerce solutions, interactive applications and Flash and 3D movies, we do it all.

Digital marketing strategy underpins all of our work and includes PR, Social Networking, Search Engine Optimisation and Analytics. We really know our stuff and would love to talk to you about how to make your website work harder and achieve more.

News

ELC delivers an innovative approach to care commissioning

ELC is an innovative approach to creating person-centred care and commissioning. This website is a resource for those who are interested in learning how ELC can help them to become more person centred in the way they manage health businesses and care systems.
 
ELC has been commissioned by the Department of Health to undertake a demonstration pilot of ELC in partnership with Healthworks (a pathfinder clinical commissioning group) and PHD cic in Birmingham.
 
"We believe that ELC can make a big difference to the way we do things in the NHS. ELC is already changing the conversations commissioners have with local people; the conversations they have with providers and the conversations around the commissioning table. It is also changing the way providers design services and talk to their customers and the NHS. ELC is helping support a move towards a world where people's experience of care matters deeply; and we can all walk in the shoes of the people who use our services more easily." - Georgina Craig, ELC.
 
We want you to tell all your colleagues and friends all about ELC. Please pass it on today.

www.experienceledcare.co.uk

Notes to Editors
 
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
 
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
 
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
 
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
 
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.
 
 
Media contacts
 
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk

UK's leading bed manufacturer launches new website

The design project started off as a straightforward web redesign. But when we examined the Staples brand identity, we just couldn't sit back and let the logo continue in its present form. By working on subtle changes to the logo, the spacing between letters and the typographic elements, we were able to move the brand on - without losing any of the historical goodwill built up over the decades.

Then came the website. No ordinary static brochure-ware site this. Here we have an interactive postcode finder to locate your nearest store, a full online catalogue of products including a 'product finder' to help steer customers in the right direction and a host of other engaging features.

But perhaps most impressive is a complete back-end database of distributors and retailers. Each member has a unique login which allows them to create a retail profile - visible to customers. The profile can include store opening times, a location map, parking instructions, a welcome video, store photos and even special offers unique to that store.

This ground-breaking site is now being rolled out across all of the Myers Beds brands:-

www.staplesbeds.co.uk
www.myersbeds.co.uk
www.dunlopillo.co.uk
www.slumberland.co.uk

This multi-level interactivity ensures that the brand becomes intrinsically linked with each of the retailers, adding value to their proposition, and delivery an outstanding customer experience to both consumers and retailers alike.

Notes to Editors
 
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
 
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
 
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
 
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
 
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.
 
 
Media contacts
 
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk

TAG creates e-commerce platform for Scotsdales

Creative agency, TAG has launched the new fully-featured online shop for Scotsdales Garden Centre, Cambridge.

Every aspect of the site, from creative concepts, through to back-end database and transaction processing has been designed, built, tested and implemented by TAG.

Visit the new-look website for yourself at www.shop.scotsdales.com

Notes to Editors
 
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
 
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
 
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
 
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
 
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.
 
 
Media contacts
 
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk

New website goes live for bio-tech company, F-Star

When local bio-tech company F-Star approached TAG to design and build their new website – we recognised immediately the need for a new brand identity. Starting with the corporate logo, we redesigned the identity including iconography, typography, colour palette and image guidelines.
 
These were then applied to office stationery and the new website which has just gone live.

Visit the new-look website for yourself at www.f-star.com
 
The CEO of F-Star said, "The team at TAG did a fantastic job in developing the new web site for F-star. They guided us through the design process while making sure our comments and thoughts were included as a key part of the design. They were tolerant of our busy schedules and tactfully moved the project forward while working around our limited time. TAG also tolerated and managed our changes and edits very well throughout the process. The cost of the project was highly competitive, it was completed on time and we are very pleased with the result. I have no hesitation in recommending TAG to anyone." 
 
With a professional, contemporary and corporate image, F-Star can now compete in the market for the funding to take its antibody research to the next level.
 
Notes to Editors
 
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
 
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
 
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
 
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
 
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.
 
 
Media contacts
 
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk
 

Website goes live for Morrison Utility Services

Cambridge creative agency, TAG has worked with Morrison Utility Services to change the face of their website.

The website redesign project began last November when TAG beat off competition from scores of other agencies. Since then TAG has designed a new Content Management System for the company, with Morrison Utility Services now able to input their own content and images to their new-look website.
 
Simon Wheeler, Account Director at TAG, explained: “The total project cost was a relatively small investment for the company, but with huge potential returns as it is used as the main information point for potential contracts and clients.
 
Rather than using ‘off the shelf’ systems, everything we do is developed bespoke to our clients’ requirements. This means that the customer doesn’t end up paying for features they don’t really need and helps to keep the overall cost of ownership down.”
 
Morrison Utility Services provides, replaces, repairs and maintains the utility network infrastructure, including telecommunication cables and water and gas pipes.
 
The team at Morrison Utility Services said, “We are very pleased to have worked with TAG to redevelop our website.  The team has produced a site that provides us with a strong and clear online presence for our business.  They fully understood our brief and excelled in their delivery of it.”
 
Visit the new-look website for yourself at www.morrisonus.com

Notes to Editors
 
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
 
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
 
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
 
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
 
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.
 
 
Media contacts
 
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk

TAG wins contract for new law firm website

Local firm of solicitors, Taylor Rose Law, chose TAG to design and develop their new brand identity and website - including CMS.

Following a competitive pitch against some of the region's heavyweight agencies, TAG were selected to redesign the website for Taylor Rose Law - a leading Peterborough law firm and part of the Jaggards group.

The project began with a review of the existing branding which, following a design critique by our branding guru's, was evolved to bring a fresh and contemporary look to the company.

The new website has been developed in Microsoft ASP and features a completely bespoke CMS and back-end.

Visit the new-look website for yourself at www.taylor-rose.co.uk

By developing a central landing page which invites visitors to select from personal law services or business law services, Taylor Rose have effectively created 2 different websites with content tailored to each disparate audience.

Notes to Editors
 
About TAG
Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.
 
The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.
 
The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.
 
TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.
 
The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.
 
 
Media contacts
 
Simon Wheeler
Account Director, TAG
07946 338009
simon@tagbrand.co.uk

TAG designs a new website for Scotsdales Garden Centre

Scotsdales and TAG have worked together for many years. In fact, we designed and implemented their famous sunflower branding. So it was a logical step to invite us to get involved in the relaunch of the Scotsdales website.

Working in partnership with Granite5 - a local web development team - TAG worked on the graphical user interface, website structure, content and front-end build before passing the approved visuals over to Granite5 to build, test and implement.

The team at TAG are just as comfortable working with your own development team or programmer, delivering the creative brand elements for which we are so renowned. Or alternatively, we have our own team of database and website developers able to deliver a complete end-to-end solution in-house.

From creative concept to hosting, we do it all.

Check out the new website at www.scotsdales.com

Another local company chooses TAG to redesign their website

Trek Highway Services often punch above their weight in competing with much bigger players in their sector - winning contracts and delivering exceptional service along the way. When they wanted to 'up their game' and portray a more professional image - they turned to TAG.

We are designing and producing a suite of sales literature which will help set them apart from the competition and present Trek as a major player. This new approach is also being rolled out into a new corporate website which is being built over the coming weeks and will be live in the Summer.

TAG launches new website for Slumberland

One of the biggest high-street names in bed and mattress innovation, Slumberland chose TAG following a competitive pitch.

We took the existing brand identity and used it to better effect, producing a visually stunning website which is the perfect blend of aesthetic and functionality. The site allows visitors to find out more about the range of products through an interactive product selection interface and then to locate a local supply using a fully featured dealer network search facility.

On the back-end the site is fully CMS-driven using PHP and a MySQL database with everything being custom developed for the client.

The site also features a fully secure dealer database on the back-end which allows authorised distributors to create an online profile, location details, opening times, video and photographs of the store as well as uploading any special offers.

The site can be viewed online at www.slumberland.co.uk.

TAG designs 3D animated logo sting for Cambs University Press

TAG, which has been creating marketing and packaging solutions for household names for 24 years has most recently been brought on board by Cambridge University Press to design and programme a 3D rendered animation logo ‘sting’ – to enable the company to bring their logo to life within all their electronic and video media.
 
Simon Wheeler, Account Director at TAG. “Cambridge University Press gave us their logo as a picture, in a traditional 2D format, and we have then used very complex 3D software to create layers, depth, different colours and angles to show how this 2D logo would look if it were a real object in your hand. Once we did this we then had to render that object, again using very specialist software, which turned it from a series of still images into a cohesive three dimensional object. Only then can you move that object around in space and add lighting to it so that it’s illuminated from a particular angle - just as you would with a real object in the studio.
 
“With technology advancing so quickly and becoming more interactive, social media becoming a norm, this type of 3D logo will only become more popular. The wonderful thing is that with 3D you are really only limited by your imagination in terms of what can be achieved – you can add sound, voice-overs, opt for HD, standard definition or widescreen format.”
 
To see The Cambridge University Press logo sting for yourself go to http://www.youtube.com/watch?v=SIbr-bui5V4

New Dunlopillo website launched by TAG

Huntingdon bed manufacturer Dunlopillo commissioned TAG to design and develop their new website.

TAG spent 3 months in the research and development of website solutions for Dunlopillo. In this particular case, the site is fully CMS-driven (using PHP and MySQL database) allowing the customer to add dealers to their distribution network.

Furthermore, dealers each have their own secure access to the site which enables them to add special offers, opening times, a video introduction to their store and photos.

The entire project took 3 months from start to finish - including extensive Beta testing - before rolling out across the UK network of dealers.

“What a wonderful excuse to get a good night’s sleep,” joked Simon Wheeler, Account Director at TAG. “At the heart of TAG’s success is our determination as a team to really understand our clients and the products. With a record breaking year in 2010, and more client wins than ever before, I think the team were hoping these new clients would be the perfect excuse for a bit of well earned kip … all in the name of research of course!"

You can see the site at www.dunlopillo.co.uk.
 

TAG develops 3D rendered animation

When national utility company Morrison Utility Services, developed their new and innovative Ice Pigging service, they asked TAG to design and produce a 3D animated computer generated demonstration for potential clients.

From initial storyboard and concept diagrams through to fully animated, rendered movie - we even supplied the background music and applied a narrative voice-over to explain the various stages of the process.

"What on earth is Ice Pigging?" I hear you ask. To see the video, go to http://www.youtube.com/watch?v=wRt8JMorKSY

TAG designs new website for About Sound

Professional recording and sound engineering company, About Sound, came to TAG to update their website. The new site benefits from a streamlined layout and navigation which is easier for users to locate the most important information.

The new website is live and can be viewed here at www.aboutsound.co.uk.
 

TAG develops new website for Consumation

Consumation is a company who specialise in the design and production of medicine information leaflets for patients, working for large pharmaceuticals such as Pfizer and GSK.

TAG were invited to redesign and refresh their current website utilising a clean uncluttered design in-keeping with their values of clear and concise information.

The new website can be viewed here at www.consumation.com.
 

TAG issues advice on ASA website compliance

You are probably aware that from March 1st, all marketing communications on websites will be regulated and governed by the Advertising Standards Authority. This will cover all of your marketing messages on your own website, regardless of sector, type of business or size of organisation.

But did you know that it also covers any marketing communicaitons in other non-paid-for space, such as social networking sites like Facebook and Twitter?

TAG has just launched newly designed and built websites for Dunlopillo, Slumberland, Myers, Staples and Morrison. Their combination of creative expertise and technical prowess means that their team is ideally positioned to help advise on every aspect of your online digital marketing communications, whether that's your website, your facebook page, twitter account, blog or email campaigns.

For any advice or guidance on how the new rules will affect you, or for a comprehensive audit of your website content - contact TAG today.

Simon Wheeler
Manager - Digital Services
01954 250100

TAG designs website for Jonathan Oshry

Renowned recording artist, Jonathan Oshry, wanted a new website to promote his piano CD of Chopin - 4 Scherzi. Following a recommendation, he invited TAG to create a visual concept which will form the basis of his site.

You can see the fully developed site here at www.joshry.com.

News title

For more than 23 years we have been providing our clients with a quality service supported by our unique passion and enthusiasm. We love our clients and they love us. To find out why, have a look around the site and contact us for more information.

One of the benefits of working with a Cambridge design agency is the opportunity to benefit from our free-range thinking - quality creativity to rival any London agency, at out-of-town rates. Contact us for a quote today or click here to find out more about our services.

News title

For more than 23 years we have been providing our clients with a quality service supported by our unique passion and enthusiasm. We love our clients and they love us. To find out why, have a look around the site and contact us for more information.

One of the benefits of working with a Cambridge design agency is the opportunity to benefit from our free-range thinking - quality creativity to rival any London agency, at out-of-town rates. Contact us for a quote today or click here to find out more about our services.